Nutrition Education Through Media is Considered a Credible Source
Over half-million viewers received nutrition education through 26 television segments. Connie Schneider conducted twelve nutrition segments on Central Valley Public Television’s 0 to 5 in 30 Minutes, a weekly program focusing on issues important to parents and caregivers of children from prenatal to five years old. Connie’s topics ranged from breastfeeding to preventing malnutrition and reading food labels. Shows were aired twice weekly and 11 of Connie’s segments were placed on YouTube. Other Fresno stations utilized Connie's expertise when new research came across the wire service, such as Vitamin D's impact on chronic disease and food safety issues. Nutrition staff members also worked with media. Nelly Carrillo had nine segments teaching nutrition messages from the Expanded Food and Nutrition Education Program on Univision.
Segments were repeated on Telemundo, which reached approximately 80,000 viewers! Did viewers learn from media nutrition education? Connie's focus group research revealed viewers trusted credible sources, they used the recipes and appreciated local food, nutrition, and health information.