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Fresno County
University of California
Fresno County

Serving Fresno County

WeAreUCANR Video

Practical. Connected. Trusted. UCCE scientists are the face of UC research for many in California #WeAreUCANR http://bit.ly/WeAreUCANR

Celebrating with Farm Bureau as they begin their Centennial year by receiving a proclamation from the Fresno County Board of Supervisors.

 

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Our Commitment to You

Nutrition Education Through Media is Considered a Credible Source

Nutrition Education Through Media is Considered a Credible Source

Nutrition Education Through Media is Considered a Credible Source

Over half-million viewers received nutrition education through 26 television segments. Connie Schneider conducted twelve nutrition segments on Central Valley Public Television’s 0 to 5 in 30 Minutes, a weekly program focusing on issues important to parents and caregivers of children from prenatal to five years old. Connie’s topics ranged from breastfeeding to preventing malnutrition and reading food labels. Shows were aired twice weekly and 11 of Connie’s segments were placed on YouTube. Other Fresno stations utilized Connie's expertise when new research came across the wire service, such as Vitamin D's impact on chronic disease and food safety issues. Nutrition staff members also worked with media. Nelly Carrillo had nine segments teaching nutrition messages from the Expanded Food and Nutrition Education Program on Univision.

Nelly

Segments were repeated on Telemundo, which reached approximately 80,000 viewers! Did viewers learn from media nutrition education? Connie's focus group research revealed viewers trusted credible sources, they used the recipes and appreciated local food, nutrition, and health information.

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We Deliver the Future!

The University of California Division of Agriculture and Natural Resources (ANR) is a statewide network of campus based Agricultural Experiment Station researchers and Cooperative Extension specialists located on the Berkeley, Davis and Riverside campuses working collaboratively with county-based Cooperative Extension advisors located in 50 county offices throughout the state.

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Page Last Updated: June 13, 2017
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